Crown Paints is to launch a pioneering sustainability initiative at Ecobuild – which gives clients the ability to analyse their carbon footprint when selecting the company’s products.

The UK-based manufacturer has produced a measurement tool that will transform the delivery of environmental information for all its clients, but one which will be of particular interest to specifiers and contractors.

Exact details of the scheme are under the wraps until the event, but Crown Paints say they are confident their initiative will have a profound effect – giving those clients requiring reassurance when specifying paint the support they need to ensure they meet their sustainability goals.

Vernon Kinrade, Crown Paints’ Specification Sector Support Manager, said: “This measurement tool represents a major step forward in our industry sector.

“We’ve chosen Ecobuild as the location for its launch as it is the natural platform from which to reach out to those interested in the sustainability agenda.”

Ecobuild takes place Tuesday 1st March to Thursday 3rd March 2011 at ExCel, London.

Bookings are now being taken for exclusive face-to-face consultations, where Ecobuild visitors can talk through the carbon measurement initiative at the Crown Paints’ stand – number S651 – with one of the company’s sustainability experts.

To book a face-to-face consultation please contact 0845 389 9584 or email quoting ‘Ecobuild Launch.’
Further information will also be available via a podcast, which will be prepared live from Ecobuild and released by Crown Paint’s on iTunes during the event.

This launch is the latest innovation from Crown Paints – and its most significant to date – in a bid to deliver a more sustainable approach across all areas of its business.

Other initiatives include the can back scheme – developed to reduce the amount of empty paint containers going to landfill.
After cleansing, some containers are re-used, while others are recycled into new products, packaging or components such as high density plastic benches. This recycled furniture is introduced where paint projects have taken place – offering a long-lasting legacy to the local community where Crown Paints’ products have been specified.

Crown Paints is also working with The Carbon Neutral Company on a number of carbon offsetting projects including the restoration of forests, the development of wind power and waste heat transfer.