Stadium Australia is set to transform the event experience with the installation of a new straight-run video screen.

The world’s longest Great Southern Screen will be installed as part of fan-focused digital upgrades worth more than $10m throughout the venue.

Global architectural design firm Populous planned the new video display integration at Stadium Australia.

Set to start after NRL Grand Final Day, work on the new screen will be in place for the start of the footy season next year and well ahead of the FIFA Women’s World Cup in 2023.

New South Wales (NSW) Minister for Sports Natalie Ward said: “This project will create much-needed construction jobs in Western Sydney and when it goes live, an unmatched experience for NSW sporting fans.

“The NSW Government is continuing to invest in Sydney’s mega-event venue and home of the 2023 FIFA Women’s World Cup to ensure it delivers the ultimate live experience for the people of NSW.”

The Great Southern Screen, which will be the equivalent of the football field length, is 120m long and 10m high. It will stretch across the stadium’s entire Athletic Centre end.

As confirmed by Venues NSW, which oversees the major stadiums in the state including Stadium Australia, Daktronics Australia will be responsible for the installation of the new video screens at the venue.

Daktronics has been selected following a tender process.

Populous senior principal Al Baxter said: “Adding the Great Southern Screen seamlessly into the stands takes the view from a 200sq/m screen to a monumental 1200m², creating opportunities for greater event branding, spectator engagement and potential revenue for the stadium hirers.”