The project is expected to break ground later in 2024. Credit: Binghatti Properties/PR Newswire.

Mercedes-Benz has partnered with real-estate developer Binghatti Properties to construct a new luxury residential tower in Dubai, United Arab Emirates.

The luxury car brand unveiled Mercedes-Benz Places as its new real-estate brand as part of the agreement. 

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The 65-storey Mercedes-Benz Places | Binghatti tower is expected to blend the brand’s heritage with architectural design. 

It is anticipated to break ground this year.  

Mercedes-Benz Places | Binghatti aims to translate Mercedes’ design DNA into a living space that offers luxury, connectivity, and a suite of customer-centric solutions. 

See Also:

Mercedes-Benz Group Marketing & Sales board member Britta Seeger said: “By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Our collaboration with Binghatti Properties unites expertise and trust, pioneering a real-estate experience that embodies our shared passion for innovation.” 

The building, standing at 341m, will house 150 residences, ranging from two to four-bedroom units and will include five penthouses.  

It will feature mixed-use facilities, including restaurants, wellness zones, retail spaces, and exhibition areas.  

Advanced mobility solutions such as electric vehicle charging stations and smart mobility apps will also be integrated into the property. 

The tower’s elliptical shape draws inspiration from Mercedes-Benz’s cars such as its VISION EQXX, Vision One-Eleven, and Concept CLA Class that were unveiled at IAA Mobility 2023.  

Its architecture is composed of three main elements: the core with horizontal balcony structuring, a lamella structure, and a southern facade with energy-efficient cladding.  

The integration of photovoltaics and glazing is intended to further enhance the building’s sustainability.