Immersive Tower is set for completion in April 2027. Credit: VDZ3 Media via Shutterstock.

Dubai International Financial Centre (DIFC) has marked the start of construction of the ‘Immersive Tower by DIFC’ development with a ground-breaking ceremony in Dubai, United Arab Emirates.

The new Dh1.1bn ($272.26m) commercial property conceptualised by AEDAS and developed by DAR Group is set to be a 37-storey mixed-use building. 

It aims to cater to the growing demand for premium office spaces within DIFC’s ecosystem and will be located adjacent to Daman Tower, overlooking the ICD Brookfield tower. 

Immersive Tower will provide 58,573m² of office space and approximately 10,596m² of retail space.

Additionally, more than 680m² at the site has been allocated for amenities.  

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The project will offer office units ranging from 60m² to 158m² and tenants access to a Members’ Club, which spans the tower’s 26th, 27th, and 28th floors. 

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Immersive Tower is scheduled for completion in April 2027. 

DIFC governor Essa Kazim said: “With the ever-growing number of regional and international financial institutions, fintech and innovation firms establishing in DIFC, we recognise the requirement for Grade A office space catering to workplaces of the future.  

“The Immersive Tower by DIFC, seamlessly brings together commercial, amenity and retail spaces, delivering a world-class offering to businesses seeking innovative mixed-use environments in the heart of Dubai’s financial district.” 

This development follows the sale of DIFC Living, the debut residential project by DIFC, which is said to have sold out within 48 hours of opening for sale in 2023. 

Earlier this year, DIFC’s 15 buildings within the financial centre were awarded Platinum and Gold Leadership in Energy and Environmental Design certification.