CIG Architecture realised the curved shapes of this spectacular billboard in stainless steel. It’s the first billboard that is designed by Zaha Hadid Architects in commission of JcDecaux.

This integration of public art, comtemporary design and digital media is located in the middle of London to attract everybody’s attention.

CIG Architecture provided not only the stainless steel assemblies but also played a key role in the engineering of this landmark.

We are not only proud on the final results but also our collaboration with the architect who experienced it “as a luxury to work with the engineers and craftsmen of CIG Architecture”.