Porsche Cars Canada has broken ground on Porsche Experience Centre (PEC) in Pickering, Ontario, Toronto.

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This will be the tenth PEC in the world and the third in North America after Atlanta and Los Angeles.

PEC Toronto will be located on a 20-acre site at the Durham Live development in Pickering.

Currently, the site has a casino and luxury hotel operating, and will include a concert venue and more than 400,000ft2 of retail space.

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PEC Toronto is scheduled to open in 2024.

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Porsche Cars Canada president and CEO Marc Ouayoun said: “The kick-off to this construction project represents the culmination of years of dedication and planning by teams on both sides of the Atlantic.

“More than a circuit, the future Porsche Experience Centre Toronto will represent a unique, exhilarating, and memorable place where visitors can fully immerse themselves in the brand and its products.”

Once operational, PEC Toronto will serve as a ‘brand park and major tourist destination’ where visitors can experience vehicle dynamics, technology, and guidance from Porsche instructors through several driving modules.

It will also feature a driving circuit over 2km in length, designed by Tilke Engineering.

Pickering city mayor Dave Ryan said: “Porsche is one of the world’s most iconic and prestigious brands, and we are thrilled that the PEC project will bring thousands of visitors to our city as they seek new, visceral, and memorable experiences, all within minutes of downtown Toronto.”

Design, architecture, engineering and planning firm HOK have designed the building and included innovative technologies focused on sustainability.
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Image: At Porsche Experience Centre Toronto, visitors will be able to experience vehicle dynamics, and technology. Credit: OpenClipart-Vectors from Pixabay.