Nine Yards Plus, a United Arab Emirates (UAE)-based real estate holding unit of EIH Ethmar International Holding Group has signed a memorandum of understanding with jewellery and watch manufacturer Jacob & Co for a new luxury waterfront residential project in Abu Dhabi.

This project marks the first Jacob & Co-branded residential property in Abu Dhabi, according to a press release issued on Zawya.

The Reem Island Waterfront residential project will offer upmarket apartment units and townhouses.

Construction work is expected to begin next year and to be completed in 2027.

Nine Yards Plus group CEO Ayman Iskander El Gayar said: “We are delighted to have partnered with Jacob & Co to bring a new dimension of luxury and opulence to a premium waterfront destination, on Reem Island, Abu Dhabi.

“This collaboration reflects an ongoing commitment, by Nine Yards Plus Holding, to deliver exceptional living spaces that embody elegance, innovation, and unparalleled craftsmanship.”

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Residents will have access to a range of lifestyle amenities at the site such as fitness facilities, spa services, and communal spaces.

The project will offer views of the Abu Dhabi skyline, Louvre Abu Dhabi, and the Arabian Gulf.

It is also located close to several tourist attractions and landmarks.

Jacob & Co founder and chair Jacob Arabo said: “Partnering with Nine Yards Plus Holding allows us to further extend our legacy beyond the world of haute horology and jewellery into the luxury real estate space.

“Together, we will create an iconic residential development that reflects the timeless sophistication and creativity synonymous with the Jacob & Co brand.”