National Australia Bank’s (NAB) Village Customer Innovation Centre has opened in Melbourne, Australia.
The Village was designed by architectural firm Woods Bagot and provides a space for the activity and energy of entrepreneurship.
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The 500m² centre is located at 700 Bourke Street, Docklands, and complements NAB’s other buildings in the area.
The Village features drop-in desk spaces, casual and formal meeting areas, and meeting pavilions that can be made private or opened up.
Woods Bagot principal Simon Pole said that transformable spaces, a mix of furniture, graphics and artwork were all part of the design strategy to draw people in and facilitate co-working.
"We wanted to have fun with the design of these pop-up spaces, encouraging group collaboration and creativity for NAB’s customers and community," Pole said.
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By GlobalDataThe centre provides a destination for users and NAB customers to meet, collaborate and share ideas.
As part of the project, a digital experience room was engineered as a customer interaction centre.
Woods Bagot said the pods and open spaces can be booked and branded by community partners to give the public a direct and visual connection to NAB’s start-up incubator businesses and community groups.
Woods Bagot provides architecture, consulting, interior design, master planning and urban design services across a range of sectors.
Image: The 500m² Village Customer Innovation Centre connects NAB to the community. Photo: courtesy of Woods Bagot.
