Architecture, engineering, design and planning firm HOK is set to create new retail esports venues for global company Allied Esports.

Allied Esports and HOK will start the work immediately and plan to open the first location later this year at Simon’s Mall of Georgia in Buford, Georgia, US.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Visitors will be offered a variety of e-sport and gaming experiences at the new on-mall locations, including nightly tournaments, PCs and consoles for walk-up play and daily use, and broadcast and streaming production capabilities.

Later this year, Allied Esports will also reveal branding and design elements, including initial renderings for the Mall of Georgia space.

Under the work, HOK will create impactful and forward-looking spaces by leveraging its experience with sports, entertainment, hospitality and esports projects.

The spaces created by the company will respond to the requirements of spectators, competitors, business and media partners.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Allied Esports CEO Jud Hannigan said: “With our first-of-its-kind on-mall esports venue initiative, we had the opportunity to meet with the best in the design business, and we were impressed from the start by HOK’s experience, resources and overall enthusiasm for this project.

“We are thrilled to be able to unveil this design to gamers in the Southeast as we continue to develop infrastructure and experiences for our growing network.”

HOK will explore concepts for the esports venue of the future and conduct exploratory design work looking at opportunities around new buildings and retrofits.

HOK senior designer Rashed Singaby said: “We’re excited for the opportunity to bring Allied Esports’ vision for this unprecedented concept to life.”