The global apparel industry experienced a 16% drop in social media posts on Covid-19 in Q1 2023 compared with the previous quarter, with the highest share accounted for Burberry Group, according to GlobalData’s analysis of social media posts. GlobalData’s COVID-19 Cross-Sector Impact – Thematic Research report helps understand how the effect of COVID-19 on apparel sector compares with 17 other key sectors, in terms of equity indices, M&A volumes, jobs index, and filings. Buy the report here.
Notably, innovation was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of internet of things and artificial intelligence, according to GlobalData.
Of the 50 leading companies in the apparel industry, Burberry Group had the most mentions of Covid-19 in Q1 2023. GlobalData identified 710 Covid-19-related posts in the industry's social media activity - 0.16% of all posts - and a decrease of 16% in Q1 2023 compared with Q4 2022.
To further understand GlobalData's analysis on COVID-19 Cross-Sector Impact - Thematic Research buy the report here.