Masco’s patented system allows users to scan a product sample at a kiosk, which then displays coordinating paint colors on a simulated room environment. Users can select colors and surfaces to visualize how the product will look in their space. GlobalData’s report on Masco gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Masco, was a key innovation area identified from patents. Masco's grant share as of May 2024 was 71%. Grant share is based on the ratio of number of grants to total number of patents.
Color coordination system for scanned products in a kiosk
A recently granted patent (Publication Number: US11989766B2) describes a system that includes a kiosk with an input device, display device, and optical code reader, connected to a database storing product information and coordinating paint colors. The kiosk can scan a product sample, retrieve coordinating paint colors from the database, and display them on the screen along with a simulated room environment. Users can select paint colors and surfaces to visualize the color combinations in the simulated room. The system aims to assist customers in choosing paint colors that complement their selected products, enhancing the decision-making process.
Additionally, the patent includes methods for utilizing the system, such as scanning identification codes, querying the database, selecting paint colors and surfaces, and updating the simulated environment accordingly. The system can be integrated into touchscreen devices, making it user-friendly and interactive. The patent also covers variations of the system, including using a computing device with a camera instead of a kiosk, and mobile applications for accessing the database. By providing a visual representation of paint color options in a simulated environment, the system offers a practical solution for customers to experiment with different color combinations before making a final decision, potentially streamlining the selection process and improving customer satisfaction.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
