Reading Borough Council has given its approval to redevelopment plans for Broad Street Mall, which is considered a significant town centre regeneration project in Reading, UK.
The project is a collaborative effort between developer McLaren Living and AEW, a real-estate investment and asset manager.
The redevelopment of Broad Street Mall will transform the southern part of the 4.6-acre site into a mixed-use neighbourhood.
It will feature 643 tenure-blind build-to-rent homes, both at market rate and affordable, and approximately 19,000ft² of commercial space, including retail and leisure facilities.
The project aims to revitalise the area with public art and an array of improvements to the existing shopping centre such as an extension to the National Health Service Walk-In Centre.
Positioned to the south of Broad Street Mall, the four new residential buildings will form a link between the Hexagon and the Minster, integrating with the broader Minster Quarter master plan, which is also being developed by McLaren Living in collaboration with Reading Borough Council.
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By GlobalDataThe development is expected to achieve high environmental standards, minimising its carbon footprint through the use of photovoltaics, air-source heat pumps, and targeting a minimum energy performance certificate rating of B for each apartment.
Its nonresidential parts aim to achieve a Building Research Establishment Environmental Assessment Method Excellent rating.
The revised master plan, crafted by AHR Architects, is the result of extensive engagement before and after the application process.
The plan envisions Broad Street Mall as a landmark destination that celebrates the area’s 20th-century heritage and enhances its arts and culture identity.
The project aligns with Reading’s 2050 vision for sustainable urban development.
McLaren Living development director Oliver Westray said: “Our approved scheme will regenerate Broad Street Mall and deliver an enhanced and reinvigorated mixed-use neighbourhood, one which will deliver on the council’s plans for the area and align with its vision for the town.
“We look forward to continuing to work in partnership with AEW and Reading Borough Council post-consent to deliver our vision for the transformation of Broad Street Mall.”
