Works have officially begun on the £1bn Purfleet-on-Thames regeneration project, which is being rendered by Purfleet Centre Regeneration Limited (PCRL), in Essex county, the UK.

PCRL is a joint venture (JV) between Urban Catalyst and Swan Housing Association in association with Thurrock Council.

The Purfleet Town Centre regeneration project will address local housing need by constructing 61 spacious two, three and four-bedroom homes in close proximity to the railway station.

PCRL has appointed leading construction engineering specialist Keltbray for the first phase ground works, while Swan has been asked to deliver the new homes.

The 61 new homes to be built in the beginning form part of the £1bn planned regeneration of Purfleet-on-Thames’ town centre, which will see PCRL construct 2,850 high-quality homes flanking a town centre filled with shops, community amenities (such as a new health centre, improved railway and transport facilities) and employment and training opportunities.

Also included in the initial phase is a children’s play area along with an orchard walk, which will again allow people to access Hollow Woods. This will, in turn, connect the new neighbourhood to the future town centre, creating a gateway to the wider masterplan.

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Measuring a total 2.36 hectares, the development design will enhance the green links to Purfleet’s Conservation Area with the aim of creating a community that is more active and healthier.

Over 50% of the preliminary phase homes can be purchased under the Government’s Shared Ownership scheme, which has been set up to make housing more affordable.

PCRL director and founder Ken Dytor said: “We are proud to announce that work has commenced on the first phase of Purfleet-on-Thames’ regeneration. Our plans will see a vibrant riverside destination created where people can live, work, learn and socialise in harmony with its natural surroundings.

“These homes will not only contribute to the Government’s target to build 300,000 new homes every year to address the UK’S chronic housing shortage but will also support the wider growth vision for Thames Estuary. Unlocking the region’s economic potential will be key to securing the UK’s recovery post-Brexit and Covid-19.”

Keltbray chief operating officer Vince Corrigan said: “Keltbray is pleased to have started works on this innovative urban regeneration scheme to support the transformation of Purfleet-on-Thames into an exciting riverside destination. The delivery of new homes embedded within modern, integrated community-based facilities will not only have significant social and economic benefits for the local community, but also the country as a whole as we work to build back better and support the UK Government’s economic recovery post-Covid-19.”

The Purfleet town centre regeneration plans also include an avant garde media village and entertainment studios, with a future plan to make Purfleet-on-Thames an international creative hub within the Thames Gateway.

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The Purfleet Town Centre regeneration project will address local housing need by constructing 61 spacious two, three and four-bedroom homes in close proximity to the railway station. Credit: Becca Tapert/Unsplash.