IMAX to open themed park destination theatre at Universal Beijing Resort in China

WCN Editorial Team 8 Jun 2020 ASIA BUILDINGS

Universal Beijing Resort has signed an agreement with IMAX China, a subsidiary of IMAX Corporation, to introduce China’s first-ever theme park destination, IMAX theatre.

The deal will see the launch of IMAX with Laser projection system at the Universal CityWalk Cinema, located at the centre of Universal CityWalk Beijing (CityWalk), the retail, dining and entertainment complex at the Universal Beijing Resort in Beijing.

The Universal CityWalk Cinema will feature 11 theatres and 2,000 seats and is specially designed to host premieres and VIP events, with the largest commercial IMAX Laser theatre.

Construction is currently underway on the Universal CityWalk Cinema with commissioning scheduled in 2021.

The Universal Beijing Resort will also comprise Universal Studios Beijing theme park, the Universal Studios Grand Hotel and the NUO Resort Hotel.

IMAX China CEO Edwin Tan said: "As theatres prepare to open across the country, this new agreement demonstrates the enduring value of the IMAX Experience and global brand, and a testament to strength of the theatrical business in China."

The Universal CityWalk Beijing offers guests with dining, entertainment, cinema, as well as a variety of themed retail stores and other services and facilities.

Universal Beijing Resort president and general manager Tom Mehrmann said: "At Universal Beijing Resort, we will immerse our guests in incredible experiences that bring their favourite stories and characters to life in entirely new ways. Universal CityWalk Beijing is an integral part of this fantastic experiences.”

Beijing International Resort, a joint venture of Beijing Shouhuan Cultural Tourism Investment (70%) and Comcast NBCUniversal business unit Universal Parks & Resorts (30%), is responsible for the development, construction, and operation of the Universal Beijing Resort.

Illustration of the Universal CityWalk Beijing entertainment complex in China. (Credit: Universal Studios)

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