Automotive and property development company Hartwell has submitted a £100m ($135.5m) proposal to Birmingham City Council for the regeneration of Phoenix Yard, aiming to revitalise a key area in Digbeth, UK.
The project seeks to transform a 2.8-acre brownfield site into a mixed-use development, providing a new gateway to the neighbourhood.
The proposed scheme includes 260,000ft² of media and educational space, commercial space, retail and public use space, and 240 residential units.
The development is expected to generate around 200 construction jobs and over 500 full-time equivalent positions upon completion.
The Phoenix Yard project is positioned to enhance Digbeth as an area for growth in Birmingham. It complements other significant projects in the vicinity such as the new British Broadcasting Corporation headquarters at Typhoo Wharf and the £1.9bn Smithfield Market master plan.
Hartwell Group property manager Joanne Churchill said: “We are grateful for the positive feedback we’ve received during the public consultation period from the local community, stakeholders, and businesses regarding our proposed plans.
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By GlobalData“Our vision for Phoenix Yard aims to create a dynamic mixed-use neighbourhood at the heart of Digbeth. By tapping into the potential of this site, our plans are set to significantly enhance the area’s evolution into a thriving and vibrant part of Birmingham, providing an exciting array of new workspace, living and amenity opportunities for the future.”
The design, crafted by Allford Hall Monaghan Morris, pays homage to the site’s industrial past and includes sustainability goals, with a commitment to a minimum 10% biodiversity net gain.
The professional team for the project comprises Ridge, Cundall, Hoare Lea, Macfarlane + Associates, and Newmark.
