Ayana, Marsan JV to build $1.6bn BellaViva in Florida

WCN Editorial Team 11 Mar 2021 NORTH AMERICA BUILDINGS

Headquartered in Dubai, Ayana Holding has formed a joint venture (JV) with the US-based real estate agency Marsan Real Estate Group for the development of the $1.6bn BellaViva project in Florida.

The JV will develop the BellaViva at Whispering Hills project, which will be located in Leesburg, the heart of Florida, the US.

It will comprise golf courses, shopping malls, restaurants, a medical clinic, boutique hotel, spa, hospital, and commercial space.

The new project will also include 5,500 luxury homes spread across 1,800 acres of pristine land, hills, lakes, nature reserves, and an equestrian centre.

The companies expect BellaViva at Whispering Hills to become the “fastest-growing” community for retirees and investors, the joint venture also serves to further the expansion of both real estate businesses.

Ayana’s VX Studio was appointed to handle the design and master plan, and Brand Capital Creative Agency will work on all marketing and creative initiatives of the project.

Meanwhile, Ayana Properties will sell the properties for Marsan Real estate group, Xplor (digital technology), and Ayana Capital (investment platform).

Marsan Real Estate Group founder Jean Marsan said: “This year will be a huge turning point for us, with the second largest segment of the population, the ‘baby-boomers’, reaching 65 years old.

“Aside from the tax-friendly environment, the year-long sunshine, and being the theme-park epicentre of the world, it appears that environmental and social changes have had a huge impact on Florida’s population and economic development.

“Although we are not aware of the sole reason for a continuing strong momentum in Florida’s housing market, we believe that a combination of factors including the Hispanic population boom, pro-economic government, and the reputation of being one of the top five tax-friendly states are at play as well.”


The $1.6bn BellaViva at Whispering Hills project will include 5,500 luxury homes spread across 1,800 acres of pristine land. (Credit: Peter H from Pixabay.)


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