Architects have unveiled new designs for London’s most famous shopping street, including a Flatiron Building to mirror one of New York’s most famous landmarks.

The plans by DSDHA architects, which have just received the green light by Westminister Council, will redevelop the Hog In The Pound site at the junction of Oxford Street and South Molton Street London.

The proposed development for Kenmore Property Group and Appley Properties, replaces the existing Hog In The Pound pub with a new mixed-use retail, office and residential scheme, says DSDHA.

Working with the artist Martin Richman to integrate public art into the building, the six-storey building is clad in profiled terracotta panels, which integrate sections of green wall irrigated from harvested rainwater.

The building resembles the Flatiron Building, located at the southern end of Madison Square. Built in 1902, it was one of the first to use a steel skeleton, which enabled it to become one of the tallest buildings in New York City at 22 storeys.

By staff writer.