A New Zealand architect and design firm is educating local audiences on the relationship between people and architecture at an annual film festival touring throughout the country.

The Jasmax Film Festival, named after its creator Jasmax, is held each year by the firm, known as one of the nation’s largest.

Jasmax designed Aukland’s Britomart Transport Centre and the Te Papa Museum among others.

This year will be the third time Jasmax has toured films highlighting architectural designs with the aim of increasing public awareness of the importance of architecture to everyday life.

This year’s film festival will feature the Chinese film The Concrete Revolution about the moral and human cost of redesigning China for the 2008 Olympics and Philip Johnson’s popular Diary of an Eccentric Architect which looks at the life of the famous architect.

The festival runs from August 23 to 29.

For details see: http://www.jasmax.co.nz/filmfestival/2007/JasmaxFilmFestival07.htm

Reported by Penny Jones