World Wheel has revealed new images and details of Europe’s tallest observation wheel that the company is building on Newcastle Quayside in the UK.
At 460ft (140 metres) high, the giant observation wheel, called ‘The Whey Aye’, will be 16ft (five metres) taller than the London Eye.
The project is expected to bring £100m investment into the city and create up to 550 jobs.
Designed by Concept I, the executive architect, the computer-generated images show elevations of ‘The Whey Aye’ and the rest of the ‘Giants on the Quayside’ development, which includes a new destination food and beverage experience for Newcastle called ‘The Giant’s Quay’.
The development will also include a family entertainment centre consisting of trampolines, climbing walls, a skywalk and separate café.
A multi-purpose play and sports complex in the ‘Giant Sport Deck’ will offer covered five-a-side pitches and tennis courts for public hire, as well as a modern virtual golf club called ‘The Quayside Golf Club’.
Golfers can have food and beverages at the clubhouse bar before playing some of the world’s most famous courses in private simulator experiences.
Phase one will include a 700m² LED digital screen on the facade of the visitor centre, at the base of ‘The Whey Aye’, which will display information about local culture and events, as well as social media content and advertising.
Under Phase two, subject to a media licence, a 10,000m² LED digital screen will be added to the wheel.
The development will cover 344,500ft² and will take 18 to 24 months to build.
The developer is expected to submit a detailed planning application to Newcastle City Council relating to the observation wheel and the Giants on the Quayside development later in 2018.
World Wheel’ Newcastle operation CEO Phil Lynagh said: “It gives us great pleasure to reveal these images and further details of the development to give people a deeper understanding of our vision for The Whey Aye and the Giants on the Quayside development.
“We have had an overwhelmingly positive response to our plans so far and hope this latest announcement will whet people’s appetites even further.
“We are proposing a £100m regeneration and inward investment project that will create local jobs and ongoing revenue for the regional economy.”
Image: The Giants on the Quayside development. Photo: Courtesy of World Wheel Company (Newcastle) Ltd.