Virgin Hotels unveils plans to open new hotel in Florida, US

WCN Editorial Team 25 Sep 2019 NORTH AMERICA BUILDINGS

Virgin Hotels, the lifestyle hotel brand, is planning to open and operate a new hotel in Miami, Florida in the US.
Planned for opening in 2023, the 40-storey hotel will be built in the heart of Downtown Miami's Financial District located at 1040 S. Miami Avenue in the Brickell neighbourhood.

The Virgin Hotels Miami hotel will be constructed by Blue Jay Capital while Blur Workshop will serve as the project’s architect.

The Virgin Hotels Miami will be steps away from $1bn (£803m) Brickell City Centre, a shopping and mixed-use project which is currently under development.

Virgin Hotels CEO Raul Leal said: "Miami is one of our nation's premier vacation and nightlife destinations and a major cultural hub. Our team cannot wait to make our mark here by bringing the Virgin Hotels experience to this lively city."

The hotel will feature 250 chambers; a spa; over 15,000ft² of meeting and event space; multiple dining and drinking outlets; a beer garden live music venue; and Funny Library Coffee Shop, a communal work space.

Other features of the hotel include a three-storey terraced rooftop complete with pool, lounge, and event space; and a car elevator system for valet parking.

Construction on the hotel is planned to commence in 2020.

Blue Jay Capital president Eric Soulavy said: "Blue Jay Capital could not be more excited to partner with Virgin Hotels on this new project in our hometown of Miami. We have all seen Virgin Hotels' increased presence in recent years and are very proud they selected Blue Jay Capital to join their family.

"We look forward to delivering an exciting new hotel option to the countless travelers that visit South Florida and the Brickell market."

Virgin Hotels will operate the hotel aspects of the property while Blue Jay Capital will operate 15 floors of furnished residential space consisting of 150 micro units and co-living units.

Greater Miami Convention & Visitors Bureau (GMCVB) president and CEO William Talbert III said: "Headquartered in Miami, Virgin Hotels joins a growing list of Virgin Group's investment in Greater Miami including Virgin Trains and Virgin Voyages.

"Our destination offers one of the most dynamic hotel markets in the world and we are proud Virgin Hotels has chosen Greater Miami as their entryway into the Florida market."

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Image: Illustration of Virgin Hotels Miami in Florida. Photo: courtesy of Virgin Hotels.

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