Nestlé starts construction on new factory in Cuba

WCN Editorial Team 1 Dec 2017 SOUTH AMERICA BUSINESS

Food and beverage company Nestlé and Cuban food enterprise Corporación Alimentaria (Coralsa) have begun construction of a food production plant in the Mariel Special Development Zone (ZEDM) in Cuba.

Nestlé will invest CHF54m in the factory. Construction is expected to be completed by the end of 2019 and operations will begin in 2020.

The plant will produce the coffee brand Nescafe, the local Cuban roast and ground coffee Serrano, Nestlé Fitness cereal-based snacks, the Nesquik powdered beverage, and Maggi cooking aids.

The plant is expected to have annual production capacity of more than 18,500 tonnes, for local consumption and export.

The ZEDM is a centre for economic development and major platform for foreign investment in Cuba.

Nestlé CEO for the Americas Laurent Freixe said: “This new factory will help meet growing consumer demand and further strengthen our presence in Cuba.

“Local production capacity combined with Nestlé’s know-how will benefit the local food industry and create new chances for growth.”

Nestlé country manager for Cuba Harold Hoffmann said: “This production plant represents a great opportunity to develop new categories with high demand in Cuban market. We seek to offer products with nutritional value, in coherence with our Nutrition, Health and Wellness strategy, while expanding the business in the region.”

Nestlé’s market head for Latin Caribbean Alexandre Carreteiro said: “Cuba has great opportunities for industrial development.

“With this investment, we aim to be a part of its growth as we are sure that it will continue to be an important engine of profitability in the Latin Caribbean region while establishing a strong footprint in the country for the next decades.”

Nestlé has presence in Cuba for more than 100 years, with plants capable to produce mineral water and carbonated soft drinks at Los Portales and ice-cream at Coralac, both in collaboration with Coralsa.

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