UAE-based master developer Nakheel has signed a letter of intent with Austrian hotel chain Vienna House to develop a $160m beachfront resort at Deira Islands in Dubai, UAE.
The 600-room beachfront resort, Vienna House Deira Beach, will be Vienna House’s first location in the Middle East and the Vienna House partnership is Nakheel’s third hospitality joint venture at Deira Islands.
Nakheel chairman Ali Rashid Lootah said: “We are delighted to be working with Vienna House on this unique new concept for Deira Islands.
“Our ongoing strategy is to bring new, highly-reputable hospitality brands and concepts to Dubai as part of our commitment to supporting the government in realising its tourism vision. Vienna House at Deira Islands will be a shining example of how this strategy is coming to fruition.”
Currently, Nakheel has 1,400 rooms through joint ventures with Spain’s RIU Hotels and Resorts and Thailand’s Centara Hotels and Resorts.
Overall, the developer has over 3,600 keys at Deira Islands through existing or future joint ventures or hotel management agreements.
Lootah added: “Vienna House has an enviable track record in hotel management and is renowned for its excellent service and hospitality across Europe. We look forward to welcoming this new brand into our ever-growing portfolio of global hospitality partners.”
Rupert Simoner, CEO of Vienna International Hotelmanagement AG, said: “The brand ‘Vienna House’ is about the joy of travelling, adventure and discovery. Vienna House Deira Beach will offer quality leisure experiences that are designed to offer guests authentic moments and memories.
“There is nothing comparable in Dubai at present. We are honoured to partner with Nakheel to create this uniquely-designed beach resort, which will be introduced under our ‘Affordable Great’ concept, providing a quality yet informal and laid-back atmosphere inspired by the Bohemian lifestyle.”
Deira Island is a group of artificial islands, adding 40km, including 21km of beachfront, to Dubai’s coastline. The project paves the way for hotels and serviced apartments, retail destinations, mixed-use buildings and residential waterside developments.