Construction contractor Interserve has been awarded a contract to develop a major mixed-use project, including a new Sainsbury’s superstore in Birmingham, UK.

As per the contract, Interserve will transform a major brownfield site in the Selly Oak area of Birmingham into a mixed-use, retail-led development on behalf of The Harvest Partnership, a joint venture (JV) between Landsec and Sainsbury’s.

The scope of the contract includes the construction of a new Sainsbury’s superstore, 418-bed student accommodation, 11 retail units and parking facilities.

Additionally, the company will develop the site for an eight-pump petrol filling station, commence hard and soft landscaping, and build a footbridge over a canal.

The project will be completed in phased manner. The shop is likely to be completed in autumn 2018, soon after by the opening of the Sainsbury’s store. The student accommodation is scheduled to be completed in time for the start of the 2019 academic year.

Interserve managing director Gordon Kew said: “Our Birmingham roots mean we are very proud of our long association with the city, where we have built many landmark projects. Undertaking this major redevelopment enables us to continue contributing to its future prosperity.”

Landsec development director Chris Fleetwood said: “We are delighted to announce the start of construction of Selly Oak Shopping Park and the appointment of Interserve, who will transform this former industrial site into an attractive destination. Selly Oak Shopping Park will create new jobs and have a prime retail and restaurant line-up.”