The Goodyear Tire & Rubber Company has unveiled plans to build a new tyre factory in Luxembourg to meet the demand for premium tyres.
Located near Goodyear’s Luxembourg innovation centre and tyre proving grounds, the new production facility will be built with an investment of $77m.
Upon becoming operational in 2019, the new facility will produce about 500,000 tyres per year and create approximately 70 new, full-time jobs.
The factory will use Mercury production process, a new technology which was developed and tested over the past five years at Goodyear’s innovation and development centres.
Mercury process includes automated, interconnected workstations, which produces premium tyres in small-batch quantities on-demand.
Goodyear chairman, CEO and president Richard Kramer said: “Mercury addresses the increasing complexity in the tire industry as the number of vehicle models and options available to consumers continues to proliferate.
“It gives us the capability to increase our speed and flexibility to meet the growing demand for small volumes of high-margin, premium Goodyear tires and to deliver them to customers on demand, faster than ever.”
“Mercury will advance our connected business model, which aligns all of our assets – from the production floor to consumers who choose Goodyear online and at retail. It will complement our existing high-volume facilities and give us a true competitive advantage.”