Developer Essential Living has secured approval from Ealing Council to deliver a £200m build-to-rent development in North Acton, London.
The development, known as The Perfume Factory, has been designed by London architects Squire and Partners.
Located on a 2.8-acre site, the project will feature 500 homes in two towers rising 33 and 27 floors.
The homes will be available in various models ranging from studios to four-bed mews houses. The property will also include 70,000 sq ft of commercial space.
The project is expected to be completed in 2019.
Essential Living COO Martin Bellinger said that the planning approval highlights the growing ability of the build-to-rent sector to make a very real contribution to Britain’s housing needs, while providing renters with a new service-led offer that treats them like customers for the first time.