Dubai Holding, Emaar Properties launch new retail destination in Dubai


Dubai Holding and Emaar Properties have unveiled Dubai Square, a tech-driven retail destination in Dubai Creek Harbour.

Set in the heart of Dubai Creek Harbour, the 6km² mega development is located 10 minutes from the Dubai International Airport and Burj Khalifa by Emaar.

Located next to Dubai Creek Tower, Dubai Square represents a 2.6 million m² of retail, hospitality and residential district.

Dubai Square will be connected directly to the Dubai Creek Tower through an underground extension, where they can revel at a plaza at the base of the Tower.

The Plaza is a clock-shaped haven of landscaping, palm trees and water features sprawling across half-a-kilometre of land.

Dubai Square, which spread across three levels, covers over 750,000m² of gross floor retail space, which is equivalent to the size of more than 100 football pitches. It has nearly more than twice the gross leasable area of The Dubai Mall.

In addition, Dubai Square’s ground floor features events arena and event spaces on streets and alleys. The first floor has four-lane boulevard lined with luxury retail, dining and leisure outlets.

The development will include special VIP dressing rooms, smart fitting rooms with interactive mirrors, curated private fashion collections, personalised AI recommendations, 3D printed clothing and accessories and fashion museums.

The second floor of Dubai Square features an array of activities at 'Ice Adventure', as well as a Cineplex, a waterpark, sports arena, supermarket and a metro link.

Dubai Square will include an entertainment arena with 3-D projection mapping, theatrical sound and lighting, high wire rigging. The venue is set to host concerts and theatre shows, celebrity performances, acrobatics shows, museum-quality exhibitions.

The development will also include live cooking stations, street vendors, festive pop-up markets, grab-and-go F&B offerings and an organic market, assuring consumers are spoilt for choice.

Dubai Holding chairman Abdulla Al Habbai said: “Dubai is experiencing tremendous tourist inflow and continues to rank highly as a holiday destination for people from many different parts of the world. The city’s appeal is anchored in its strong leisure and entertainment, retail and hospitality industry, the foundations of which Dubai Holding helped build and strengthen over time.

“The destinations we have delivered, such as Jumeirah Burj Al Arab, JBR, Global Village and Business Bay, are some of the most recognisable urban landmarks of today.

“Dubai Square is our new retail and leisure destination, and with this we aim to actually redefine the shopping experience by introducing a variety of innovative concepts. This is our latest endeavour to bring the best to Dubai, as part of Dubai Holding’s promise, ‘for the good of tomorrow’.”

Emaar Properties chairman Mohamed Alabbar said: “Dubai Square is where technology meets the human touch, and retail meets next-generation entertainment. With its omnichannel offering, it not only drives in-store retail but also the online engagement of brands with customers.

“With its location in Dubai Creek Harbour, and by serving as the closest mega-retail district to millions of passengers passing through the Dubai International Airport, it meets the real need for a new generation lifestyle destination, especially given Dubai’s growth in population and tourist arrivals.”

Image: Dubai Holding and Emaar announce new tech-driven retail development. Photo: courtesy of Emaar Properties PJSC.

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