Caterpillar’s CEO Doug Oberhelman introduced “The age of smart iron” at Bauma last month.


“The age of smart iron” describes Caterpillar’s strategy to be the industry leader in digital solutions designed to improve productivity, efficiency, safety and profitability.

The company’s main attractions at the trade show were the Cat Connect technology, hardware and software for Cat or competitive equipment to help optimise operations; the Cat 360° Advantage, which delivers a full complement of expertise, technology-enabled equipment and support services; and Leverage Every Litre, an educational initiative that helps improve the fuel efficiency of their products.

Caterpillar’s Group President Rob Charter said: “While we always love to showcase our machines and engines, we’re equally excited about what’s at the center of our exhibit: Caterpillar technology.

“This is not technology for technology’s sake. It is technology that’s focused on solving, and even anticipating, customer problems. 

“We’re taking the machines, locomotives, engines and parts we’re so well known for and making them smarter, while also equipping the people who operate them with data that makes them more productive, enhances safety and improves sustainability.”

Caterpillar also showcased more than 60 products, a large selection of work tools and support services in the 12,000sq m exhibit space shared with Zeppelin Cat.