Caesars Entertainment to open first non-gaming hotel in US

WCN Editorial Team 30 Jan 2019 NORTH AMERICA BUILDINGS

US-based Caesars Entertainment has unveiled plans to open its first non-gaming hotel in the US, as part of its strategy to expand its brands and loyalty network.

The hotel, dubbed Caesars Republic Scottsdale, will be located next to the region's premier luxury retail destination, Scottsdale Fashion Square. It will be a four-star hotel developed by HCW Development and operated by Aimbridge Hospitality.

Featuring 266 rooms, the 11-storey glass structure will be developed at the intersection of North Goldwater and East Highland Avenue. Caesars Republic Scottsdale is set to break ground in the second half of 2019.

The hotel will feature a 7,000ft² column-free ballroom with 34ft sliding glass doors which open out onto the adjacent lawn, suitable for outdoor events for up to 600 people.

The ballroom is divisible into four sections and can accommodate banquets up to 500 people. It will also feature an advanced sound, internet and audio-visual system.

The hotel will include a rooftop pool and bar on the seventh floor of the building. The pool, touted to be the only rooftop pool in Scottsdale, will host activities such as yoga at 9 and champagne at 11. The hotel's fitness centre will be located next to the pool.

The hotel’s interior décor will feature rich textures and strong architecture, contrasting soft curves and bold accents in a chic and classy lobby.

Guests can enjoy an after-work cocktail or glass of wine after a day of shopping at the first-floor bar.

The guestrooms will be in a mix of kings, double queens, one and two-bedroom suites. The hotel will also feature a bridal suite, and five luxury entertainment suites on the 11th floor.

The second floor will feature five breakout rooms which will accommodate up to 40 people each or can be opened for events up to 200 members. The second-floor executive board room has a seating capacity of 16 at a permanent table.

Caesars Entertainment president and CEO Mark Frissora said: "Caesars Republic Scottsdale represents the introduction of a new world-class brand and further progress on our strategy to expand our non-gaming business into premier destinations.

"This project will be our first non-gaming asset in the United States and demonstrates the global strength of the Caesars brand. We look forward to partnering with HCW Development and Aimbridge Hospitality to create a world-class experience in one of the nation's most desirable communities."

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Image: Caesars Republic Scottsdale is set to break ground in the second half of 2019. Photo: Courtesy of Caesars License Company, LLC.

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