Cinemark develops 12-screen theatre in Rock Row mixed-use scheme in US

WCN Editorial Team 17 May 2019 NORTH AMERICA BUILDINGS

Cinemark and Waterstone Properties are constructing a 12-screen theatre in Rock Row, a mixed-use development in Greater Portland, Maine, US.

Scheduled to open in 2021, the new Cinemark’s 12 auditoriums will have reserved seating featuring electric-powered Luxury Loungers, plush, oversized recliners with footrests, cup holders and heat-controlled seats.

The multiplex will also include an XD auditorium with an immersive wall-to-wall screen and enhanced sound system.

In addition to the Cinemark theatre, the 100-acre mixed-use site will include over 1m ft² of commercial, residential and hospitality space.

Highlights of the Rock Row project include beer and food hall, a Market Basket grocery store, a medical and wellness campus, 750 apartments and an 8,200-capacity concert venue.

The project will also feature walking, biking and running trails interconnected around the place. It will also include interactive light and water displays.

Cinemark CEO Mark Zoradi said: “We are excited to be a part of Rock Row, a very unique and dynamic real estate project, and to open our first Maine theatre location.

“Our brand new Cinemark theatre will be the entertainment anchor to this impressive mixed-use lifestyle center, providing an extraordinary entertainment experience for Westbrook and Portland as well as a regional draw for southern Maine and northern New Hampshire.”

Cinemark stated that the multiplex will feature a modern viewing environment with wall-to-wall screens and enhanced sound systems. The auditoriums will also feature 4K digital projection from Barco projects and RealD 3D.

Waterstone Properties Group principal Josh Levy said: “From the beginning, a defining principle for Rock Row has been to create an entertainment-driven visitor experience.

“We knew the cornerstone of that experience would be driven by a movie theatre, and we’re thrilled to be partnering with Cinemark, a world-class operator that shares our commitment to that vision.

“The 12-screen theatre will complement Rock Row’s offerings to provide an unparalleled experience for everyone who lives at, works at and visits Rock Row.”

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Image: The Red Row mixed-use scheme. Photo: Courtesy of Waterstone Properties.

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